Spain’s largest cage-free egg producer urges animal welfare
Learn why Rujamar, Spain’s largest cage-free egg producer, became an advocate of animal welfare and turned it into a business opportunity
Leaving caged production behind is not an easy path.
“As an entrepreneur, you have to look for the business feasibility,” said Rubén Martínez, CEO of Avícola Rujamar in Cuenca, Spain. Many consumers in Spain aren’t concerned about conventional hen housing, he said. However, Martinez is an advocate of animal welfare.