The UK leading supplier of poultry rearing equipment, Potters Poultry, expands its flock again as part of its new operational and marketing strategy as it continues to grow in the UK and European markets. Pullets and Equipment Representative Ceri Morris began his career in the poultry industry as Farm Manager before joining the Potters flock 6 years ago where he focussed on pullets. Ceri has worked his way up through the company and has recently been appointed to Sales Support Manager.


“I’m really excited to start my new role with Potters’, having been here for 6 years and watching it develop, I’m excited to continue to be a part of its upcoming operational changes”, Ceri Morris. Along with Ceri’s promotion, will be new recruit Daniel Morris who’ll be joining as Technical Sales Manager covering the South of England and Wales. Daniel has gained extensive experience in sales since starting his career with TATA Steel back in 1996.


“I am eager and looking forward to some exciting times with Potters and can see the huge potential we have already”, said Daniel. Sales and Marketing Director of Potters Poultry, Neil Forknall said: “We are thrilled to welcome Daniel to our team. His experience will benefit the business and further improve our service for poultry farmers across the UK."

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Both Ceri and Daniel join the management team during an exciting time, as Potters Poultry prepare for its continued growth. Neil continued, “This is a pivotal time for the poultry industry with continuing challenges coming from COVID-19, Brexit, and Avian Influenza. I am eager to ensure Potters works closely with its customers to improve industry standards by investing in our staff and partners to facilitate this”.