Thanks to increasing demand from the European Union (EU), Thai exporters forecast full-year chicken exports to hit 500,000 tons, worth more than US$150.6 million (50 billion baht), according to National News Bureau of Thailand (NNT).

This year, Thai chicken exports have increased 13%, according to Chaveewan Khumpa, president of the Poultry Promotion Association of Thailand. However, Thai chicken exports to the Japanese market were likely to decrease because of Japan’s full stocks from last year, added Khumpa.

Thai poultry exporters will face tough competition from China and Brazil, which now sell products to the EU and Japan for cheaper prices.