News and analysis for the global poultry industry.
Industry News & Trends / New Technologies
on October 1, 2021

The role of light, enrichments and technology in welfare

Understanding and providing what the bird needs and wants is the key to advancing broiler welfare.

Constant improvement in monitoring technology will power the largest ever gains in animal welfare.

As part of the 2021 Chicken Marketing Summit in Fernandina Beach, Florida, animal welfare experts representing breeding, live production and processing spoke about key issues in the field today. The panelists were:

  • Dr. Mark Cooper…
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