News and analysis for the global poultry industry.
Industry News & Trends / Consumer Trends
on December 21, 2021

2 winning arguments against alternative proteins

A strategic communicator said the time to act is now, before people make up their minds about novel products.

Consumers don’t want paint whiteners, laxatives or antifreeze on their plate.

The meat industry can make a winning argument against plant-based and alternative protein products by pointing out the ingredients used in the highly processed product, according to Richard Berman, president of Washington-based public relations firm Berman and Co

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