Production at Hubbard’s Luziânia, Brazil, site to double

Broiler genetics company Hubbard is investing significantly in Brazil to increase the availability of its broiler breeder strain Efficiency Plus.

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The Luziânia site first opened almost 20 years ago and will continue to function while its expansion is being implemented. Courtesy Hubbard.
The Luziânia site first opened almost 20 years ago and will continue to function while its expansion is being implemented. Courtesy Hubbard.

Production capacity for Hubbard’s Efficiency Plus breeders is set to double at the breeders genetics company’s Luziânia operations in the center-western  Brazilian state of Goiás. 

Parent company Aviagen Group has announced a R$50 million (US$9.5 million) investment at the site, which first entered production almost 20 years ago, that will be focused on a new nucleus and in-hatchery expansion.

The Aviagen Group notes that the decision to invest in Luziânia was not only in response to growing demand for broiler breeder stock in Brazil, but that it also formed part of its strategy for Hubbard, which became a wholly owned The Aviagen Group subsidiary in 2017, to continue operating independently as a broiler breeding company, with its own breeding and commercial activities.

This latest announcement follows Hubbard’s 2021 decision to invest US$20 million in its Walpole, New Hampshire, research and development facilities in the U.S.

Investment in key state

Goiás is Brazil’s fifth largest poultry producing state which has seen output grow significantly over recent years. 

The Luziânia expansion will result in a number of new job opportunities, although exact numbers are yet to be decided.

Gaining permission to expand the site was reasonably straightforward, and, through the application of strict biosecurity protocols, production will continue throughout the expansion works.

Commenting on the investment, Carlos Antonio Costa, Brazil general manager with Hubbard, said: “The poultry industry in Latin America has a future of continuous growth, and our investment in this region will be ongoing to keep pace with this.”


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