Welcome to the January issue of Poultry International, and let me take the opportunity to wish all readers a happy and prosperous 2010.

Throughout this issue you will see a number of changes, the fist of which is this column! Since taking over the editorship of the title a little over a year-and-a-half ago, I have had the opportunity to meet a lot of new faces and to re-establish old contacts. It has been a great experience and I extend my sincerest thanks to all of those who have helped me to settle in.

One of the areas that continue to impress me about the poultry industry is the friendliness of the people of their willingness to communicate. Communication is vital in any sector, but as the global economy starts to head back into positive territory, information and communication will become ever more valuable.

Accessing information and understanding the market, as well as making sure that your presence is as visible as possible, will be crucial in ensuring success in the upturn. I would like to encourage you to let me know how well we are supplying you with the information that you need, and also whether we are fully covering your news!


My email address can be found at the front of the magazine but you can also contact me, and the other WATT editors, via AnimalAgNet.com. The site has generated some really interesting debate and the community of users continues to grow, offering a great source of insight and debate, but also fun. WattAgNet.com also continues to grow by the day, and it really is worth taking some time to explore all the facets of this increasingly rich site.

I hope that the changes that we are continuing to make, not only to the magazine but also to our related products and services, will better serve your information needs, but please let me know, I’m waiting to hear from you.

The last year has been a steep learning curve for me and also, I think, for many in the industry a lot of lessons will have been learnt too. I am convinced, however, that we can apply what we have learnt through the hard times to really make the most of 2010.