Britain’s major supermarket chains have endorsed a voluntary code that will provide clear information about country of origin on packs of pork, bacon and ham.

The companies that have already committed to the code include Asda, Baxter Storey, Marks and Spencer, Morrison's, Sainsbury's, Tesco, The Co-operative, Waitrose and Whitbread.


Launched by Environment Secretary Hilary Benn at the National Farmers Union Conference on February 23, the latest move has been welcomed by British Pig Executive chairman Stewart Houston, who said, "Clear labeling is great news for everyone in the supply chain … benefiting both the producer and the processor."