Cobb Europe will emphasize improvements in bird efficiency and uniformity in its exhibit at the British Pig and Poultry Fair at Stoneleigh, Warwickshire, on May 11-12.

According to the company, today’s Cobb500 broiler is 0.40 better in feed conversion than 20 years ago and is expected to deliver a further 0.10 improvement in feed conversion over the next five years.

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 Pelayo Casanovas, Cobb Europe sales and technical director, said this means there is a strong case to focus on the actual cost of producing chicken meat — rather than bird performance. “Many companies are missing out on profitability by only measuring production efficiency with indicators like the European Production Efficiency Factor that takes into account feed conversion, mortality and daily gain. Yet a drive to maximize broiler physical performance is not always the most effective business strategy. Remember that EPEF does not consider the cost of the feed used—and that is a very significant factor nowadays.”

The Cobb Europe exhibit emphasize the savings made possible with a cheaper, lower nutrient density diet that is suited to Cobb broilers.