Florida promotes state-grown chicken
New campaign launched at Sam’s Club
Pilgrim’s Pride has partnered with the Florida Department of Agriculture and Consumer Services to promote state-raised chicken. The Fresh from Florida campaign, denoted with a logo, has launched at Sam’s Club stores in Florida, and other stores are expected to join the program.
The department said the chicken is raised antibiotic-free on an all-vegetable diet and is processed in Live Oak, Fla., that features advanced air-chilling technology to ensure quality and freshness.
In Florida's Suwannee, Lafayette and Madison counties, the poultry industry has an overall economic impact of $347 million annually, supporting nearly 100 farms and creating 3,700 jobs.