Novus International Inc. is partnering with industry associations in North America and Africa to celebrate World Egg Day on Oct. 8, 2010.

The company hopes to raise awareness regarding the affordability and nutritional value of eggs, particularly as a potential solution to the management of world hunger. "Our vision at Novus is to help feed the world affordable, wholesome food and achieve a higher quality of life," said Dr. Giovanni Gasperoni, executive vice president of marketing and sales with Novus.

Advertisement

Novus has prepared information and marketing kits with the message, I Know the Truth About Eggs. "This opportunity will allow us to transfer knowledge in a fun, interactive environment with communities around the world," said Scott Carter, Novus global marketing manager.