The U.S. Farmers and Ranchers Alliance (USFRA), incorporating leading agricultural organizations, has been established with the objective of enhancing public knowledge on how food is produced.

Established in mid-October at a meeting in St. Louis, the initial focus of USFRA will include increasing consumer confidence, serving as a resource to food companies on the benefit of agriculture production, cooperation with leading health, environmental and diet organizations and to provide U. S. farmers and ranchers with a positive image with the respect to state and national food issues. Initially, twenty-three farmer and rancher-lead organizations representing all aspects of agriculture joined the alliance.

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Newly elected chairman of USFRA, Bob Stallman, president of the American Farm Bureau Federation, stated, “We in production agriculture recognize the immediate need to build consumer trust in today’s U.S. food production system.” He added, “We also recognize the need to maintain and enhance the freedom for American farmers and ranchers to operate in an economical, sustainable and responsible manner.”

Participants include the American Egg Board, American Farm Bureau Federation, U.S. Poultry and Egg Association, United Egg Producers, and associations representing pork, dairy, cotton, beef, sugar and fresh produce.