The UK pig industry has appointed a new representative to help it to boost the sales of British pork in German-speaking countries.

Dr. Tim Schäfer, who will also promote British lamb and beef sales, has great experience in the meat sector and previously managed the meat marketing section of the German food board CMA, as well as being involved with meat exports.

Jean-Pierre Garnier, export manager for the British Pig Executive, BPEX, said: "We will be very pleased to work with Dr. Schäfer in developing our exports of pork to Germany, Austria and Switzerland. The regions are the largest market for meat in Europe. Germany alone is our biggest destination for pork.”