Butterball LLC was presented with regional and chapter merit awards by the National Agri-Marketing Association Carolinas/Virginia chapter for its work with corporate communications agency Howard, Merrell & Partners to gain local and national coverage during the 2009 “Fresh Season” leading up to Thanksgiving.
“It is a great honor to be recognized by such a highly regarded community of industry professionals for Butterball’s efforts in agricultural communications,” said CEO Keith Shoemaker. “Our goal through these campaigns is to strengthen North Carolina’s agricultural economy and to support the local farming communities by providing valuable, accurate information to the media.” The communications team promoted positive industry messages and celebrated company milestones such as the processing of the millionth bird at Butterball’s two whole bird facilities. Butterball also leveraged its second annual Garner schools art contest to engage students and reinforce the importance of agriculture in education. Communication efforts resulted in coverage reaching an audience of more than 83 million, further disseminating positive messages about agriculture throughout communities across the nation.