According to the latest report from Market Research, "South Africa Agribusiness Report Q1 2011," South Africa's poultry production is expected to grow 32% in the five years to 2015.

Poultry consumption is predicted to grow 22% to 2015, a lower growth level than originally expected. Consumption growth, according to the report, has been negatively affected by the country's recent rise in unemployment, but long-term consumption demand will be fueled by rising incomes, a fall in the unemployment level and an increasing prevalence of fast food outlets.