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News and analysis on the global poultry
and animal feed industries.
on March 8, 2011

Kemin celebrates 50 years with 'advisor you can count on' campaign

New campaign 'communicates the value we provide and the promise we make to our customers'

Kemin AgriFoods, a division of Kemin Industries, is proud to celebrate its Golden Jubilee, marking fifty years in the field of safety, efficiency and health through animal nutrition.

Kemin started in 1961 as a small entrepreneurial venture that now, fifty years later, operates in more than 60 countries with manufacturing facilities in Belgium, Brazil, China, India, Italy, Singapore, South Africa and the United States. This global presence reinforces one of Kemin’s core strengths — a local network — according to the company. “We firmly believe that to best serve our customers, we first have to know them," said Kemin AgriFoods President Dr. John Springate. "By creating open channels of communication via local Kemin companies, we can more fully appreciate area-specific issues and client needs.”

To highlight these strengths, Kemin AgriFoods has launched a new strategic campaign. “We are proud of our interaction with our customers and of the added value we bring them,” said Jan-Jeroen De Beucker, Kemin AgriFoods marketing director. “Our new campaign communicates the value we provide and the promise we make to our customers that Kemin is the advisor you can count on.” 

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