Alltech will be the title sponsor of the 2014 FEI World Equestrian Games, taking place in Normandy, France, on August 17, 2014.

Alltech committed more than €10 million to the games, which will be officially known as the Alltech FEI World Equestrian Games Normandy 2014, Alltech's president, Dr. Pearse Lyons, and chairman of the Basse-Normandie Regional Council, Laurent Beauvais, announced.