Elizabeth Doughman

Chicken brands should look to TikTok for inspiration

Recipe search trends moved from comfort foods to exotic cuisines.

July 23, 2021

Consumers overwhelmingly looked to social media platforms like TikTok for menu inspirations during COVID-19 and this trend is expected to continue post-pandemic, providing an opportunity for chicken brands to reach new customers.

7 lessons chicken marketers learned during COVID-19

The omni-crisis created a lot of uncertainty among consumers and messaging.

July 20, 2021

Elizabeth Doughman

The COVID-19 global pandemic posed serious challenges to chicken brand marketers, no matter the industry. Some brands thrived, while others mis-stepped during the omni-crisis.

Broiler welfare improvements need to be shared with consumers

Advances in technology, welfare and choice research help drive outcomes for birds.

July 20, 2021

Elizabeth Doughman

Chicken brands should communicate with consumers about how hard the industry is working to drive improvements in broiler welfare outcomes through balanced genetics, new technologies to automate the monitoring process and preference research.

How COVID-19 shaped the future of chicken foodservice

Offerings optimized for delivery will be popular going forward.

July 19, 2021

Elizabeth Doughman

Chicken foodservice is innovating in a post-pandemic world, placing greater emphasis on virtual brands, shifting to thigh meat and new sauce flavors and focusing on ways to bring consumers back to restaurants.

The 7 jobs consumers expect food to perform

Marketers need to sell solutions to innovate for the future success of chicken.

July 19, 2021

Elizabeth Doughman

Consumers don’t want chicken, pork, beef or even plant-based proteins. Instead, they hire the food that’s right for the job.

Handling precautions to prevent egg cracks in transportation

Specialized systems are designed can help ensure the safety of all size and weights

July 15, 2021

Elizabeth Doughman

The increasing expenses associated with egg processing, cartoning and transportation make safe egg handling during transport more important than ever.

Popeyes to add chicken nuggets to menus in July

The chain stockpiled frozen inventory in anticipation of the launch, nationwide shortages.

July 14, 2021

Elizabeth Doughman

Popeyes plans to build on the success of its popular chicken sandwich with the introduction of chicken nuggets on July 27.

Beyond Meat introduces plant-based chicken tenders

The company first hinted at the release of alternative poultry products back in 2019.

July 12, 2021

Elizabeth Doughman

Beyond Meat introduced Beyond Chicken, a plant-based faux chicken tender, at select restaurants across the country on July 8.

Poultry processing imaging technology closes funding round

AI-powered hyperspectral imaging can help identify foreign meat contamination or meat quality defects,

July 12, 2021

Elizabeth Doughman

P&P Optica has completed its Series B funding round, which will be used to accelerate the implementation of hyperspectral imaging technology in food processing plants across the U.S. and Canada.