Moba is offering new smart glasses technology to provide equipment service help for customers without the need to wait for a technician to arrive onsite. During the global pandemic, smart glasses allow individuals to speak with a company expert as if the expert was on site. The expert sees what the producer sees, taking away the need for onsite travel.

Could this work for other areas of the poultry industry? I think the answer is yes. This hands-free technology would offer producers the opportunity to work with vets and potentially help with biosecurity practices by minimizing foot traffic.

Minimizing foot traffic could become increasingly more important in the U.S., as not only does the pandemic continue to be a problem, but, with the avian influenza outbreak in Europe, producers will want to be increasingly cautious.

If the software was created to work like that of Moba's, producers could even record the vet's recommendations and save the video for future training and treatment options at other facilities.

Not to mention, this option would allow you to reach vets all over the world, in a time where traveling is limited and, in some situations, not a possibility.

Building managers could record issues and solutions on a new site as they occur and later use them for training purposes.

I'm sure this method of customer service will catch on in other areas of the poultry industry including other forms of equipment needs, nutritional recommendations, and others as well.

Perhaps, smart glasses would even lead to further educational opportunities. How cool would it be for a college animal science class or a high school agriculture class to get to tour the inside of a facility in-depth and up close through the eyes of the producer?

All while taking the biosecurity risk out of the equation.