This commitment goes beyond chicken. The National Poultry Producers Federation (Fenavi) has joined efforts with beef and swine producers to export all meats to the rest of the world. This joint effort to promote their products was done at Anuga, the world's leading trade fair for food and beverages, that took place this week in Cologne, Germany. Brazilian poultry producers were also present in this trade show launching the campaign “Good Food – Sustainable Protein.”
Beef producers from Colombia already export beef, swine producers are on their way but not yet poultry producers. This is the first time that the three animal protein producers have joined forces in an alliance to show their export capacity, to go out of their borders. Chicken producers want to leverage this alliance, because many world trades import the three animal proteins, so they can ride the same boat.
They are committing themselves to the future. Most interestingly is the fact that they will complement their marketing strategy with a joint “animal health diplomacy,” something worth mentioning, considering the effort Colombia is putting in to show the world they are working on improving the country’s animal health. Just this week, the Colombian Ag Institute (ICA) informed their positive results with Salmonella, Newcastle disease and avian flu.
All of this shows how focused Colombians are on the future in the animal ag sector. In terms of poultry, they are not budging an inch, and I am sure they will end up succeeding. It should also be mentioned that in terms of marketing to promote chicken and egg consumption within the country, Fenavi has been very successful.
What do you think?
