If generational trends regarding Thanksgiving celebrations hold, top poultry companies in the United States may need to consider increasing turkey production.
According to the 2018 Meyocks Thanksgiving Survey, consumers aged 34 and younger – who mostly represent millennials and Generation Z – are more likely than older Americans to celebrate multiple Thanksgiving dinners, but they are just as likely to include turkey on the dinner plate.
The survey showed that fact, 62 percent of younger Americans are planning more than one special Thanksgiving meal, compared with 38 percent of those aged 35 and older.
"The 2018 Meyocks Thanksgiving Survey suggests 'Friendsgiving' events are popular with younger generations," said Doug Jeske, president of Meyocks, a full-service branding and marketing agency that focuses on food, agriculture, health and mentor brands. "In addition, Americans living in urban areas are more likely to have multiple Thanksgiving dinners than those dwelling in suburban and rural areas."
"Our Thanksgiving study shows that celebration of this American holiday continues to evolve," Jeske said. "There are more choices than ever regarding how you spend the holiday – and with whom – but our study also shows the overwhelming urge of Americans to continue to gather with others and share their joys and thanksgiving."
More meals for millennials this Thanksgiving? According to the 2018 Meyocks Thanksgiving Survey, 62 percent of Americans aged 34 and younger are planning more than one special Thanksgiving meal, compared with 38 percent of those aged 35 and older. | Image courtesy of Meyocks
Turkey meat preferences
The survey also taked a look at whether consumers preferred white turkey meat or dark turkey meat. Fifty-two percent of respondents stated that they preferred white meat, while 25 percent preferred dark meat. Twenty-one percent said they liked both.
2018 Meyocks Thanksgiving Survey was conducted nationwide via an online panel with 1,061 Americans aged 18 and over. For results based on the total sample of American adults, the margin of error is ±3.07 percentage points at a 95 percent confidence level.
Meyocks is headquartered in West Des Moines, Iowa.
