Pilgrim’s Pride to buy Tulip Limited from Danish Crown

Pilgrim’s Pride Corporation has signed a contract to acquire Tulip Limited, a leading, integrated prepared foods supplier with 12 fresh and value-added operations in the United Kingdom (UK), from Danish Crown.

(onephoto | Bigstock.com)
(onephoto | Bigstock.com)

Pilgrim’s Pride Corporation has signed a contract to acquire Tulip Limited, a leading, integrated prepared foods supplier with 12 fresh and value-added operations in the United Kingdom (UK), from Danish Crown.

Pilgrim’s, in a press release, said the transaction will solidify it as a leading European food company, creating one of the largest integrated prepared foods businesses in the U.K. with a portfolio of brands and retail private label solutions.

The transaction, unanimously approved by Pilgrim’s Board of Directors and funded with cash on hand, values Tulip Limited at GBP290 million (or approximately $354 million based on a 1.22 exchange rate as of August 27, 2019). The purchase amount represents 5.4x implied expected EBITDA.

“We are pleased to strengthen our European foods platform with the acquisition of Tulip Limited, which positions Pilgrim’s as a leading global prepared foods player,” said 

Jayson Penn, Pilgrim’s global chief executive officer. “The transaction represents the logical next step in our evolution to expand our geographical footprint, enhance our value-added portfolio and reduce volatility across our business with a more stable margin profile. Tulip Limited’s integrated production platform, consumer ready innovation capabilities, well-invested assets, established customer relationships and strong leadership team will solidify Pilgrim’s platform for growth in the attractive U.K. market.”

“We welcome the talented Tulip Limited team members and management team, led by 

Andrew Cracknell, to the Pilgrim’s family, and we look forward to working together to drive growth and deliver value for our stakeholders,” Penn continued.

“Pilgrim’s is acquiring an industry-leading farming operation, a strong team of dedicated people and a network of well-invested manufacturing sites,” said 

Andrew Cracknell, CEO of Tulip Limited. “Our companies share a rich heritage in agriculture and food production with aligned values that put people and customers at the heart of all we do. The Tulip Limited leadership team and I look forward to working with our new colleagues to build upon the fantastic progress made within the business and realize our combined growth opportunities as we enter an exciting new phase.”

Expanded opportunities for Pilgrim’s in pork sector

Tulip Limited has a long heritage in agriculture and protein production. The company is the largest pig producer in the U.K., with nearly GBP1 billion in annual sales and more than 6,000 team members. Tulip Limited, according to the press release, provides a variety of high-quality, innovative products to retail and foodservice customers, utilizing an integrated supply chain with accountability and traceability.

“Pilgrim’s is already strongly positioned within the U.K. chicken market and would like to strengthen its position within the market for pork. On our part, we want to simplify our U.K. business. Going forward we will supply Danish pork to Pilgrim’s, so all in all the transaction holds out interesting perspectives for both parties,” said 

Jais Valeur, Group CEO of Danish Crown.

Under terms of the agreement, Danish Crown will continue to supply Danish pork to Tulip Limited under a long-term supply agreement, allowing Tulip Limited to continue to provide the highest quality products from continental European producers to customers and consumers.


The transaction will be funded entirely by Pilgrim’s cash on hand. Pilgrim’s believes that its strong cash flow generation and the additional cash flow resulting from the acquisition will allow the company to maintain its strong credit profile while providing ample free cash flow for delivering and facilitating further strategic acquisitions.

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