Quick service restaurant (QSR) Carl’s Jr. is introducing two new items to its menu – the Spicy Breakfast Burger, featuring an egg, and the Spicy Western Bacon Burger.
The Spicy Breakfast Burger features a charbroiled all-beef patty, jalapeno coins, bacon, an egg, pepperjack cheese, hash rounds and ketchup, on top of a seeded bun. The Spicy Western Bacon Cheeseburger features a charbroiled angus beef patty, jalapeno coins, two strips of bacon, melted pepperjack cheese, onion rings and tangy BBQ sauce on a seeded bun.
The new offerings are available in-restaurant and in the Carl’s Jr. app. Customers who are new to the Carl’s Jr. My Rewards loyalty program can get their first Spicy Breakfast Burger free with a purchase and existing members can claim one for US$5 plus tax in the Carl’s Jr. app.
“The Spicy Breakfast Burger and the Spicy Western Bacon Cheeseburger mark the first product launches in our Crave campaign, focused on satiating the craveable flavors that our guests desire,” stated Anthony Nguyen, Carl’s Jr. Vice President of Brand Marketing. “The campaign brings our big, bold, unique California-inspired flavors and audacious brand personality to life, and we’re excited to see more spins on classics like this going forward.”
Could offering all day breakfast increase egg sales?
If QSR restaurants, like Carl’s Jr., offered some of their breakfast menu items all day, it could potentially increase egg sales and consumption in the U.S.
Just a little over three months after McDonald’s launched its all-day breakfast at all its locations in the U.S., the QSR chain saw improvement in its financial performance and attributed it to an increase in breakfast sales.
In the 2015 trial period, McDonald’s store locations that offered all-day breakfast increased sales by 5.7% in one quarter. “All-day breakfast was clearly the primary driver of the quarter,” said former McDonald’s CEO Steve Easterbrook on the matter. “We knew it would be.”
