Premier Nutrition, the UK based premix manufacturer, has today unveiled its new logo and website to customers. The rebranding reflects both the evolution of the company as well as its vision for the future.
While the business retains its heritage in its blue and orange colors, the new strapline, ‘Nutrition, engineered to make a difference’, precisely captures the bespoke nutrition solutions they carefully develop for each individual customer.
Discussing the brand launch, Chris Rackham, Premier Nutrition’s General Manager said: “Over the past 10 years, our business has grown and evolved to meet market needs. Whilst we are immensely proud of our history, it is important that we position ourselves to fully reflect our bespoke premix proposition and the outstanding expertise that we provide to our customers, both in the UK and overseas. A cross-functional team from within the business has worked hard to deliver this exciting new look and feel, but we would reassure customers that our independence and integrity remain at the heart of our business.”
The new website can be viewed at www.premiernutrition.co.uk and in the coming months, all communications, packaging and stationery will adopt the new design.