Poultry industry analyst Mark Jordan offers his assessment on some of the impacts of the COVID-19 pandemic on the U.S. poultry industry. (Photo courtesy of Mark Jordan)
In the short term, expect volatility in the chicken and turkey markets due to COVID-19.
In a video interview with WATT PoultryUSA, Mark Jordan, executive director of LEAP Market Analytics, spoke about the long- and short-term effects of COVID-19 on the chicken and turkey markets.
For now, volatility may cause shortages of key products. In the future, a market normalization is expected but it will be a painful return.
Jordan is a regular columnist for WATT PoultryUSA. You can read his latest Poultry Market Prospects column here.
View our continuing coverage of the coronavirus/COVID-19 pandemic.
