Irish animal feed company Connolly's Red Mills has become the first to gain a license to export horse feed to mainland China, according to reports. The deal, which is potentially worth several million euro, gives first mover advantage to the company.


"We embarked on the Chinese registration process in 2007 and are delighted to see it come to fruition today," said Connolly's Red Mills managing director Joe Connolly. "Although the Chinese horse market is still emerging, there is considerable potential and advantage for us by being first past the post." The company is already established in six Asian markets, including Japan. China is its 37th export market globally.