Poultry feed 2024: Anticipate 6 key opportunities, challenges

Navigating the 'structural' shifts in poultry and feed production invites innovation and preparation for the future.

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The global poultry market grew in late 2023, albeit at a slower pace than historical averages — an upward trend that will carry into early 2024. According to Rabobank’s global poultry quarterly report, poultry and eggs have been the fastest-growing proteins in the animal protein market, benefiting from price-driven consumers “trading down in terms of meat type and product category.”

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