10 challenges facing US poultry in a global marketplace

Activist demands and government regulations hatched in the EU often migrate across the Atlantic and create new challenges for U.S. poultry producers.

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From antibiotic regulations to sustainability concerns, from the rise of plant-based alternatives to trade barriers, the industry must adapt and innovate to remain competitive and meet future sustainability expectations.
From antibiotic regulations to sustainability concerns, from the rise of plant-based alternatives to trade barriers, the industry must adapt and innovate to remain competitive and meet future sustainability expectations.
USDA | Flickr

One of the many benefits of being an international consultant is seeing how one region's decisions and trends can shape the future of another. The U.S. poultry industry is a global leader, and it has long been a vital component of the nation's agricultural sector, contributing significantly to its economy and food supply. However, the industry faces a multitude of challenges that have intensified in recent years, many of which parallel global trends affecting the entire poultry industry, and the poultry nutrition industry in particular.

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