Innov Ad NV/SA, the Belgian-based feed additives company, has hired Dr. Hisham AlAli to its international team as director of the Middle East and Africa.

In his new capacity, AlAli will be providing knowledge and support to Innov Ad’s partners at various levels across the dairy, poultry, feed milling and aquaculture industry, according to the company. His addition to the team will continue strengthen Innov Ad's services, support and commitment to the region.