AB Vista's new cow feed additive, ReaShure, is the first fully protected choline product to go on sale in the UK and Ireland, and can help improve cow health, milk production and reproduction, according to the company.


ReaShure will help cows get the nutrition they need during the pre- and post-calving transition period, for general health and milk production. It can maintain optimal liver function by reducing the accumulation of liver fat, said AB Vista. As well as improving energy levels in transition cows, it should help improve herd fertility and minimize metabolic problems — giving an 8:1 return on investment in even the best-managed herds.