Growing interest in free-range chicken in Germany and the Netherlands has led to the introduction of the CobbSasso breed into these markets, according to Cobb-Vantress.

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The demand for slower growing chickens reared more extensively represents a niche market that is becoming more significant in both countries where animal welfare is influencing consumer choice. The introduction of the CobbSasso 175 follows a move into Hungary two years ago where the product is aimed at the “certified” and “intermediate” sectors of the market, said Cobb.