Cobb-Vantress has announced the launch of a redesigned website as part of its overall global digital media strategy. The site was developed with its users in mind, giving customers, employees and partners around the world quick and easy access to Cobb’s expertise from any desktop or mobile device, according to the company.
The website launch, said Cobb, represents the initial phase of the company's two-part digital media strategy of advancing its global communications and meeting the developing needs of employees and customers. Throughout 2013, Cobb said it plans to focus its efforts on enhancing the company’s digital footprint by implementing social media platforms to instantly engage and connect with customers and prospective employees, building mobile applications to tap into the growing population of global mobile users, and developing additional micro sites to connect its global audience to its vast array of technical knowledge.
A primary feature of the new site is the Cobb Academy forum, an organized portal of extensive information, articles and videos readily available for customers anytime they need it.