Biomin is setting up a new UK business unit to be headed up by Neil Spreckley as chief operating officer.
The structure of the UK feed market calls for Biomin to have its own team in the UK delivering scientific expertise and solutions tailored to the needs of the local market and customers, according to the company.
Aside from increasing its UK market presence, Biomin aims to be one of the leading feed additive companies in the UK within the next five years. "Biomin is a well-respected brand name in the animal feed additives market, and hence it is right for them to now have their own UK business, with their own employees, based in the UK," said Spreckley. "Personally, I am delighted to be heading up the business, being able to call upon the significant group technical resources from Austria and the rest of the global operation as and when required."
The move to establish a business unit in the country was motivated by the need to be closer to UK customers, which will allow for a more direct transfer of technical expertise and value-added services. A dedicated technical sales team will also facilitate the development of a full product portfolio of Biomin brands that specifically target the needs of the UK feed and livestock market.