Members of the American Egg Board are focusing on increasing egg volume with quick-serve restaurants during 2009, according to an article in the March News from AEB.
AEB says breakfast represents the strongest growth area for QSRs with sandwiches, wraps and burritos contributing to increased sales volume. A webinar was conducted in February that focused on food service marketing and breakfast foods.
Other AEB activities to promote the benefits of eggs to specialist groups include:
- A program for the American College of Nurse-Midwives that will feature choline as a nutrient derived from eggs;
- Product demonstrations at the Gulf Food Show;
- Advertisements in RetailWire a newsletter for retailers; and
- Articles in consumer magazines detailing the nutritional benefits of eggs and egg products, including Women’s World, Prevention and Reader’s Digest detailing the nutritional benefits of eggs and egg products.