Learn more about how the poultry industry is developing in the Middle East and Africa at the VIV MEA Conference program Broiler Meat Trade & Welfare: Focus Middle East/Africa, hosted by WATT Global Media.

Registration for the event can be done online.

The program will be held from 11 a.m. until noon, February 15, in Capital Suite 10 at the ADNEC exhibition grounds in Abu Dhabi. The event will look at the development of the poultry industry in the Middle East and in Africa, where growth is the strongest, and the reasons behind this growth. The program will also examine the extent to which poultry welfare concerns are influencing production across the countries considered.

Dominic Elfick, international region product manager, Aviagen, will lead an economic session at 11 a.m. The session will examine which countries are experiencing growth in broiler production and what factors are the drivers. He will also take a look at whether the increase in demand is being driven by local consumption, regional demand for more broiler meat, or exports to other regions. He will also discuss thoughts on what consumers truly want.

Professor Erol Sengör, veterinary medicine faculty member and head of the Department of Animal Husbandry, Afyon Kocatepe University, will lead the poultry welfare session at 11:30 a.m. The session will examine how consumer concerns over poultry welfare are impacting production in the region, as well as what region the pressure to emphasize animal welfare is coming from and what ways the region’s producers might respond.

The session will be moderated by Mark Clements, editor of Poultry International.