Peco Foods, the nation’s eighth largest poultry company, has created three new positions after restructuring the sales and marketing department. On the heels of Steve Evans announcement as chief commercial officer, this restructuring creates leadership roles suited for each team members’ strengths, including Senior Corporate Director of Sales and Product Marketing – Commodity, Corporate Director of Sales and Product Marketing – Value Added and Manager of Marketing Services.
“To continue being a competitive producer of quality products, part of my role is to create a focus on value-added products and product marketing,” said President and CEO Mark Hickman. “This restructure is part of our strategic plan to be a world-class food company and the individuals shifting their roles will help further this initiative.”
Bobby Wilburn will assume Senior Corporate Director of Sales and Marketing – Commodity, overseeing all domestic and international commodity sales, balancing product mix and sales strategy. Wilburn has been a vital part of Peco since 1985. A graduate of The University of Alabama, he gained valuable industry experience with Spring Valley Farms and Sanderson Farms before joining the Peco team.
Scott Alexander, in his new role as Corporate Director of Sales and Product Marketing – Value Added, will lead quality innovation for food service, national accounts and retail accounts. Shortly after graduating from the University of Southern Mississippi, Alexander joined the Peco team in 1993, serving in various sales positions until he was named Director of Further Processed Sales in 2017. In his new role Alexander will ensure the company continues to lead the industry in product quality and innovation.
Sydney Hickman will assume her new role as Manager of Marketing Services, coordinating all marketing communications, events, customer visits and product package design. After graduating from The University of Alabama, Hickman joined Peco’s Management Training Program in 2018 and has since developed relationships with team members across the company to build a hands-on working knowledge of Peco’s overall operations at every level of the organization.
“I’m looking forward to working directly with these highly-skilled team members to bring our strategic plan to life,” said Chief Commercialization Officer Steve Evans. “Together we will continue to bring quality products to our customers while prioritizing the health, sustainability and wellbeing of our team, communities and animals.”
One of the top poultry companies in the U.S., Peco supplies a broad range of products and services to national restaurant chains, regional food service distributors, retail grocers and international accounts. Headquartered in Tuscaloosa, Ala., Peco has more than 7,000 team members across Alabama, Arkansas and Mississippi.