WATT Global Media announces the addition of Kerry Beaulieu to its growing Petfood Industry brand. The company continues to build its resources for client-focused solutions, including digital media and in-person and virtual events for both pet food and agribusiness industries.

Beaulieu joins the company as Sales Manager for its Petfood Industry brand. In this position, Beaulieu will be responsible for working with clients to build custom marketing communication programs. This includes print, digital, webinars, inserts, special projects, marketing services, event sponsorships and exhibit space for Petfood Industry print and digital products and Petfood Forum global events.

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With over 20 years of experience in B2B marketing and digital advertising, Beaulieu previously worked for Creatively Disruptive in San Diego, California, and Mid-West Family Broadcasting in Madison, Wisconsin, where she was Digital Sales Lead.

Most recently, Beaulieu created and co-founded RockfordParent.com, a resource to locate family services, which was eventually sold to the Rockford Register Star. Kerry is a graduate of Southern Illinois University with a Bachelor of Science Degree in Advertising. She resides in Rockford, Illinois, and can be reached at kbeaulieu@wattglobal.com.

“With a background in cutting-edge digital products such as geofencing, social media advertising and retargeting, Beaulieu will offer clients superior digital expertise, insights and service,” says Greg Watt, President/CEO. “She will assist in further expanding the digital products offered, and we are pleased to have her a part of the company.”