www.iowaegg.orgThe Iowa Egg Council announced today that Sara Petersen has joined the organization as director of marketing communications. In her role, Petersen will implement communications and marketing initiatives on behalf of Iowa’s egg producers.
“Sara brings extensive agriculture and marketing communications knowledge to the organization and I’m excited for her to join the team,” said Kevin Stiles, executive director, Iowa Egg Council. “Her strategy and leadership skills will be valuable as we continue to evolve to meet consumer needs for eggs and egg products.”
For 15 years, Petersen worked at Colle McVoy/Exponent PR in Minneapolis where she partnered with some of their largest agriculture clients including DuPont Crop Protection, Elanco and Land O’Lakes. Prior to Colle McVoy she was at the Minneapolis Grain Exchange in the marketing communications group. She grew up on a dairy farm in southeast Iowa and graduated from Iowa State University.
“I’m thrilled to be back in my home state and am looking forward to partnering with Iowa egg producers to create opportunities for their product,” said Petersen.