News and analysis for the global poultry industry.
Industry News & Trends / Poultry Welfare / Consumer Trends
on November 24, 2021

Chicken Check In promotes broiler industry transparency

The online resource was designed to counter consumer misperceptions.

Chicken Check In offers consumers, journalists and other visitors a deeper look into broiler operations, providing a transparent view into the important roles sustainability and animal welfare play in the industry.

For many consumers, the term sustainability has transformed into more than just the environmental impact of a product. It…

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