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on August 2, 2022

McDonald’s McPlant is off the menu

While discontinued in the U.S., the burger is still available in all restaurants across the U.K. and Ireland

After an anticlimactic launch, McDonald’s has ended the McPlant product test with no intention as of now to re-launch. 

According to the global financial services firm BTIG, “franchisee sentiment on the sales performance was underwhelming,” said BTIG analyst Peter Saleh. “Their assessment was that they don’t see enough evidence to…

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