VIV China is only weeks away. This year, the event takes place from 6th-8th September and will be the largest industrial trade show of its kind in China.

Organizer VNU and its local partner CNAS are promising not only a healthy representation of national suppliers and buyers, but the event will also offer a very strong international presence, they say.

China has suffered from the economic crisis, but the agro-food industry enjoys increasing demand and, consequently, is continuing to increase capacity, and there is need for high quality inputs and production systems.

The feed industry has experienced a long period of strong growth but it has not been without problems. Contamination issues have resulted in the sector being more tightly-regulated and this, in part, is helping to drive demand for the latest technologies and the application of the latest techniques.

Ever more Chinese companies are meeting, or striving to meet, international standards for product quality and safety and this achievement is recognized by a growing number of international traders. The show’s organizers point out that VIV China is a place where visitors can see how fast the Chinese agro-industry is developing and trying to be a serious competitor on the international market for top quality products.

Changes ahead

The country has huge potential for expanding its domestic agro-food industry as well as the production of all systems needed by this industry. Rising living standards are not only leading to greater consumption of meat, which in turn is driving up demand for feed, but also resulting in a greater diversity of meat consumption, which also has an impact on the types of feed produced.

While pig and poultry feeds dominate production, highest growth rates are being recorded for production of dairy and aqua feeds.

But this growth in demand for meat, and consequently feed, will increasingly present China with challenges. There are already large regional variations in the availability of feed ingredients, reports Rabobank, and, as demand rises, the country will have to look to importing more cheaply, processing more efficiently, or finding alternatives.

Great expectations

VIV China organizers VNU Exhibitions says that the local expertise and networks of its Chinese partner CNAS will ensure a strong representation of national suppliers and buyers at the event from all over China and adds that, considering the ongoing rise in investments in animal production and meat processing in the country, VIV China 2010 is set to exceed the results of VIV China 2008.