News and analysis on the global poultry
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on June 14, 2010

Appetite will grow for Hispanic foods

Research shows rapid increase in demand

New research from publisher Packaged Facts projects that sales of Latin food and drink will increase from $7 billion in 2010 to $10 billion in 2014. The report, “Hispanic Food and Beverages in the U.S.: Market and Consumer Trends in Latino Cuisine, 4th Edition,” credits the uptrend on a growing appetite for this food among non-Hispanics and a growing Hispanic population.

Buying power among Hispanics is also projected to grow by 31% from 2008 reaching $1.3 trillion in 2013. Hispanic shoppers spend more on food eaten at home because of the importance of family mealtime and larger family units, according to the report. 

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