The South African Poultry Association is looking into bringing an anti-dumping case against Brazilian chicken imports, saying that some products are selling for a third of what they're selling for in their country of origin.
In particular, Astral Foods Ltd. is concerned that unfair imports could hurt company profits. According to CEO Chris Schutte, 2010 average broiler prices were the lowest in four years even though per capita consumption rose. Gains in the value of the South African rand have also made imports more competitive. “The strong rand is playing havoc,” said Schutte. "The currency has gained about 38% in the past two years to 7.29 against the dollar."