Miracles happen, people change. But these two things have yet to materialize in the animal nutrition business in which I have been engaged in for the past 30 years, under any and all roles I have played. I write this blog having specific people in my mind, and they are not coming from just one company or even one continent, but these comments apply to all of us.
Nothing is wrong with feed additives. In fact, in the right hands, they can be used with tremendous efficiency, like proper tools for the right job. And, this is what additives are: tools for specific jobs, either to solve a problem or enhance a function.
Marketing is often confused with public relations or communications, whereas others may consider marketing as the process of selling, with selling being the final act of ordering and invoicing for a product or service.
No matter the region, production system or breed, dairy cattle appear to suffer from six very common problems related to the intensive conditions under which they are raised and kept throughout their productive lives.