Advertisement

News and analysis on the global poultry
and animal feed industries.
Ioannis Mavromichalis

Ioannis Mavromichalis

Ioannis Mavromichalis, Ph.D., is an animal nutrition industry consultant. To contact Mavromichalis, email imavromichalis@icloud.com.

ARTICLES

Are you still fighting for the wrong cause?

If you find yourself asking this question, then the answer is probably yes.
Miracles happen, people change. But these two things have yet to materialize in the animal nutrition business in which I have been engaged in for the past 30 years, under any and all roles I have played. I write this blog having specific people in my mind, and they are not coming from just one company or even one continent, but these comments apply to all of us.
Read more

First comes nutrition, then come additives

It is the fashion of modern nutrition to discuss additives, if only because there is a tremendous industry that supports them.
Nothing is wrong with feed additives. In fact, in the right hands, they can be used with tremendous efficiency, like proper tools for the right job. And, this is what additives are: tools for specific jobs, either to solve a problem or enhance a function.
Read more

Marketing animal nutrition in 8 easy steps

Modern marketing goes beyond advertisement; it includes offering valuable information to your customers to highlight your expertise as you help them improve their profitability.
Marketing is often confused with public relations or communications, whereas others may consider marketing as the process of selling, with selling being the final act of ordering and invoicing for a product or service.
Read more

7 cage-free layer nutrition issues that require attention

We must adjust our thinking on feeding hens housed in cage-free systems to allow for their increased movement, social interaction and exposure to environmental hazards.
Cage free does not necessarily mean free-range layers. Hens are still kept in-house on floors with bedding material or in open aviaries (multi-storied cages with open access).
Read more

6 major nutrition problems in dairy cows

Dairy cattle nutritionists often encounter these common problems
No matter the region, production system or breed, dairy cattle appear to suffer from six very common problems related to the intensive conditions under which they are raised and kept throughout their productive lives.
Read more

Global broiler hybrids require local feeds

Most producers use the generic dietary specifications provided generously by genetic houses, but these are not the last word on the subject.
Most producers use the generic dietary specifications provided generously by genetic houses, but these are not the last word on the subject.
Read more