News and analysis on the global poultry
and animal feed industries.

Animal Nutrition Views

Ioannis Mavromichalis, Ph.D., gives his views on poultry, pig and dairy nutrition based on his experience as a nutrition consultant with clients around the world.

Why have advertorials failed?

Although in theory it is interesting to read about the technical aspects of a commercial product or service — albeit such interest is shared mostly among competitors and current users — it turns out readers remain indifferent. In other words, not many want to read in the form of an advertorial article what they already have seen in numerous marketing materials freely available throughout the Internet, or handed out at conferences, meetings, sales visits and such other promotional events.
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Feed additives, and why nobody pays for immunity

There are a considerable number of feed additives presently on the market, for all farmed species and pets, with substantial claims regarding immunity.
The role of immunity has revolutionized the way we think about animal nutrition. Indeed, there is sufficient data to support contrasting nutrition programs based on immunity, mostly thanks to pioneering work conducted at land-grant universities in California (poultry) and Iowa (pigs) in U.S.
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New year, time for new marketing

In my consulting, mostly with those dealing with feed additives, I have identified three crucial areas where marketing can always be improved.
In my consulting, mostly with those dealing with feed additives, I have identified three crucial areas where marketing can always be improved.
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Top 6 stories from 2015 Pig International

Pig International's editor, Ioannis Mavromichalis, identifies the top six stories published in 2015.
I have identified six articles (one from each of our six published issues in 2015) with the greatest impact among our readers. I think they deserve a second look as they contain information that remains relevant.
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