Livestock feed choice influenced by nutritional value, Trident says

When it comes to livestock feed choice, it is quality and nutritional value that has the greatest influence over on-farm decisions according to the latest results from an independent survey of more than 500 farmers commissioned by Trident. Feed quality and nutritional value significantly influenced 81 percent of feed choices, and moderately influenced another 17 percent, making it a factor in 98 percent of decisions.

When it comes to livestock feed choice, it is quality and nutritional value that has the greatest influence over on-farm decisions according to the latest results from an independent survey of more than 500 farmers commissioned by Trident. 

Feed quality and nutritional value significantly influenced 81 percent of feed choices, and moderately influenced another 17 percent, making it a factor in 98 percent of decisions. Cost was close second, with a significant influence over 67 percent of choices and a moderate influence over 30%.

The weather and growing conditions influenced (either moderately or significantly) 90% of decisions, whilst availability and choice affected 80%, and storage facilities 77%. More surprising, perhaps, were the 93% of feed choices influenced by convenience and ease-of-use, the 69% by British provenance and the 60% by environmental impact and sustainability.

“These latest results hint at a change of focus within the industry, as environmental factors become more important to both end consumers and producers, whilst staff managing ever greater numbers of livestock per person require feeding systems to be simplified,” states Trident national general manager Richard Cross.

“The issue of British versus imported feeds, along with the future sustainability of feed supply, is also one that has become increasingly important in recent years. The fact that 69% of feed choices are affected by whether the feed is British demonstrates just how much farmers would rather buy locally-produced feeds than imports if given the choice.”

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