JBS is celebrating the opening of two plants of its Seara subsidiary in the industrial complex located in the city of in Rolândia, Paraná, Brazil.
According to a notice from JBS, the industrial complex will allow Seara to advance its expansion strategy into value-added products, particularly in chicken breaded products and hot dog segments. These plants are part of the investment plan announced by JBS in 2019 in the total amount of BRL8 billion (US$1.62 billion).
The new plants will be the most automated at Seara in Brazil and among the most modern at JBS worldwide, with global health safety standards, the company stated.
The industrial complex also comes with sustainability protocols, such as rainwater collection, use of electric vehicles for local traffic, generation of solar energy in the parking lot and reuse of cellulose waste from the industrial process for transformation into fuel and/or composting, among other solutions.
In March, the chicken breaded plant began its operation. On that occasion, there was the launch of Seara's new line of breaded chicken, which alone has already driven the category's growth in the country by 2.7 percentage points, according to recent data from the Kantar Institute. Currently, in this second stage, with the opening of the hot dog plant, the company expects to enhance its position in the market.
With the two new plants, Seara added 700 new employees, bringing the total industrial complex to 4,500 people.
JBS, according to information from the WATTPoultry.com Top Poultry Companies Database, is the largest poultry producer in the world. Leading poultry companies Pilgrim's Pride and Moy Park are majority-owned by JBS. The company is also a major producer of beef, pork and other proteins.
