Meriden has hired Lisa Falconer as the company's new international brand manager. Falconer will oversee the marketing activity for all Meriden Animal Health brands, including the company's flagship product Orego-Stim.
Her role will involve the strategic planning of long-term marketing plans to drive the brand forward. She will also be responsible for the development and implementation of the global and regional marketing plans, according to Meriden.
Falconer graduated from university in 2007 with a BA Honours in Media Studies. She is from a background outside of the agriculture and livestock industry, previously working for a promotional products company where she initiated and managed a full rebrand of the company. Falconer also has experience within the international pharmaceutical industry.