News and analysis for the global poultry industry.
Consumer Trends / Poultry Processing & Slaughter / Coronavirus
on June 15, 2020

McCracken: Chicken brands need to rebuild trust after COVID-19

The global pandemic highlighted the importance of key customer relationships.

Media reports of poultry and meat plant closures during COVID-19 have made consumers nervous about food safety. Chicken brands should make rebuilding trust a priority, said Christine McCracken, Senior Analyst – Animal Protein at Rabobank.

McCracken spoke about how the pandemic affected on the global chicken market on June…

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