McCracken: Chicken brands need to rebuild trust after COVID-19
The global pandemic highlighted the importance of key customer relationships.
Media reports of poultry and meat plant closures during COVID-19 have made consumers nervous about food safety. Chicken brands should make rebuilding trust a priority, said Christine McCracken, Senior Analyst – Animal Protein at Rabobank.
McCracken spoke about how the pandemic affected on the global chicken market on June…