Sustainability - poultry production's next innovation wave
There are numerous opportunities for poultry producers to become more sustainable and increase the bottom line.
In 1994, business writer John Elkington developed the Triple Bottom Line (TBL) concept, with his now famous 3 Ps: People, Planet and Profit. The concept aimed to go beyond traditional accounting and was intended to evaluate companies’ performance in generating value for society.
The 3 Ps have been widely…
Read the full article in WATT Poultry International November 2021